Privacy Policy

Privacy Policy

Last updated: May 25, 2025


This Privacy Policy explains how Myrrh Labs™ collects, uses, and discloses your personal information when you access our website or services. It also outlines your privacy rights and how applicable laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), protect your information.


We use your personal data to operate, improve, and enhance our services. By using our website or interacting with our services (collectively referred to as the “Service”), you consent to the collection and use of information in accordance with this Privacy Policy.


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Interpretation and Definitions


Interpretation

Words with initial capital letters carry specific meanings as defined in the section below. These definitions apply regardless of whether the terms are used in singular or plural form.


Definitions

For the purposes of this Privacy Policy:


“Account” refers to a unique profile created for you to access or use our services.


“Affiliate” refers to any entity that controls, is controlled by, or is under common control with Myrrh Labs™, where “control” means owning at least fifty percent of voting securities or other equity interest.


“Business” refers to Myrrh Labs™, the legal entity responsible for collecting and determining how consumers’ personal information is processed, especially as it relates to the State of California.


“CCPA” and “CPRA” refer to the California Consumer Privacy Act and the California Privacy Rights Act of 2020, respectively.


“Company,” “we,” “us,” or “our” means Myrrh Labs™, 1577 W Hamlin Rd Rochester Hills MI 48309 .


“Consumer,” as defined under the CCPA/CPRA, refers to a natural person who is a California resident. This includes individuals present in the U.S. for other than a temporary or transitory purpose, or those domiciled in the U.S. but temporarily outside of it.


“Cookies” are small files placed on your computer or mobile device by a website to store information about your browsing activity.


“Country” refers to the United States.


“Device” means any technology capable of accessing our services, such as a computer, tablet, or smartphone.


“Do Not Track” (DNT) is a browser setting that allows users to inform websites that they do not want their online activities tracked.


“Personal Data” means any information that relates to an identified or identifiable individual. Under the CCPA/CPRA, this includes information that can be associated with or linked to a particular consumer or device, whether directly or indirectly.


“Service” refers to the Myrrh Labs™ website and any associated features or content.


“Service Provider” is any individual or company that processes data on behalf of Myrrh Labs™, including those who assist in providing or analyzing our services.


“Third-party Social Media Service” refers to any platform, such as Google or Facebook, through which users may log in or interact with our service.


“Usage Data” refers to data automatically collected when you use our services, such as page visit duration, browser type, IP address, and other related analytics.


“Website” means the official Myrrh Labs™ website, accessible at https://myrrhlabs.com.


“You” refers to the individual using the Service, or the company or legal entity on behalf of which such an individual is acting.



Collecting and Using Your Personal Data

Types of Data Collected

Personal Data When you use the Service offered by Myrrh Labs™, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This information may include your name, email address, telephone number, and physical address, including city, state, and postal code.

Usage Data Usage Data is collected automatically when you interact with our website. This data may include your device's Internet Protocol (IP) address, browser type and version, the pages you visit on our site, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data.

When accessing the Service via a mobile device, additional data may be collected automatically, such as your mobile device type, device ID, operating system, browser type, IP address, and other diagnostic details.

Information from Social Media Services You may have the option to register or log in through third-party social media services such as Google, Facebook, Twitter, or LinkedIn. If you do so, we may access certain personal information associated with your social media account, including your name, email address, contacts, or profile activity. By choosing to link a third-party social media account, you authorize Myrrh Labs™ to collect, store, and use this information in accordance with this Privacy Policy.

Tracking Technologies and Cookies We use cookies and similar technologies such as beacons, tags, and scripts to track the activity on our website and hold certain information to enhance your browsing experience. These may include browser cookies and web beacons.

Cookies may be persistent or session-based. Persistent cookies remain on your device even after going offline, while session cookies are removed once you close your browser.

You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, declining cookies may limit your ability to use some parts of the Service.

Cookie Categories:

Necessary cookies (session-based) are essential for accessing secure areas and using core functions. Acceptance cookies (persistent) help us identify whether users have accepted the use of cookies. Functionality cookies (persistent) remember your preferences, like login credentials or language settings. Analytics cookies (persistent, managed by third parties) track traffic patterns and user interactions. Targeting/advertising cookies (persistent, managed by third parties) track your browsing habits to serve relevant ads.

Use of Your Personal Data

Myrrh Labs™ may use your personal information to:

  • Provide and maintain the Service
  • Manage your user account and access permissions
  • Fulfill purchases or contract obligations
  • Communicate with you about orders, support, or service-related announcements
  • Share updates, special offers, or promotional materials unless you opt out
  • Respond to your inquiries and support requests
  • Deliver personalized advertising and measure its effectiveness
  • Evaluate potential mergers, reorganizations, or asset transfers
  • Conduct analytics to enhance our offerings and customer experience

Sharing of Personal Data

We may share your information in these contexts:

  • With service providers who support functions such as hosting, analytics, email delivery, and customer service
  • During corporate transactions such as mergers or acquisitions
  • With our affiliates and subsidiaries that are subject to this Privacy Policy
  • With business partners offering joint promotions or services
  • When you engage publicly on the site, such as comment threads or social platforms
  • With your explicit consent for any additional purposes

Retention of Your Data

Myrrh Labs™ retains your data only as long as needed for legitimate business purposes and legal obligations. Usage Data is typically kept for a shorter duration unless it helps improve system performance or is required for compliance.

Transfer of Your Data

Your data may be processed and stored outside of your local jurisdiction, including in countries with different data protection standards. By submitting your information, you consent to such transfers and storage practices. We implement safeguards to protect your data in accordance with this policy.

Deletion of Your Data

You may request deletion of your personal data at any time. If you have an account, you can usually manage your data directly in your settings. For other requests, contact us at info@myrrhlabs.com. We may retain data where required by law or for legitimate internal use.

Disclosure of Data

Your information may be disclosed:

  • In a corporate sale, acquisition, or merger
  • To comply with legal obligations or court orders
  • To protect the rights or property of Myrrh Labs™
  • To prevent or investigate fraud or misuse of the Service
  • To ensure the safety of our users and the public
  • To protect against legal liability

Data Security

We take reasonable technical and organizational precautions to safeguard your personal data. However, no system is completely secure. By using our Service, you acknowledge and accept this risk.




Detailed Information on the Processing of Your Personal Data

Certain third-party service providers engaged by Myrrh Labs™ may have access to your personal data in order to perform tasks on our behalf. These vendors are authorized to use your data solely in accordance with their own privacy policies and only as necessary to provide services to us.

Security of Your Personal Data

We implement commercially acceptable security measures to protect your personal data. However, no method of transmission over the internet or electronic storage can be guaranteed 100% secure.

Analytics

To better understand how our Service is used, we use analytics services such as Google Analytics and Mixpanel. Google Analytics tracks usage statistics, which are also shared with other Google services. You can opt out of Google Analytics by installing their opt-out browser extension: https://tools.google.com/dlpage/gaoptout. Learn more at: https://policies.google.com/privacy.

Mixpanel helps us analyze how users interact with our platform. You can opt out at https://mixpanel.com/optout/, and see their full terms at https://mixpanel.com/terms/.

Advertising

To support our Service, we may display advertising through partners such as Google AdSense, DoubleClick, and Bing Ads. These platforms may use cookies and similar technologies to serve ads based on your visits to our Service and other sites. You can opt out using the following links:

Google Ads: http://www.google.com/ads/preferences/
Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Bing Privacy: https://privacy.microsoft.com/en-us/PrivacyStatement

Email Marketing

We may contact you with updates, offers, and promotional content. You can opt out by clicking the unsubscribe link in any email or contacting us directly at info@myrrhlabs.com.

We use Mailchimp and Klaviyo as our email service providers. Review their privacy policies here:

  • Mailchimp: https://mailchimp.com/legal/privacy/
  • Klaviyo: https://www.klaviyo.com/legal/privacy

Payments

If you make purchases through our Service, your payment will be processed by trusted third-party providers. Myrrh Labs™ does not store your card details. Payment processors adhere to PCI-DSS standards as governed by the PCI Security Standards Council, which includes Visa, MasterCard, American Express, and Discover.

  • Apple Store: https://www.apple.com/legal/privacy/en-ww/
  • Google Play: https://www.google.com/policies/privacy/
  • Shopify: https://www.shopify.com/legal/privacy

Behavioral Remarketing

We may use remarketing tools to advertise across websites based on your activity on our Service. These third-party partners may use cookies or similar technologies to collect information about your behavior and show relevant ads.

To opt out of interest-based advertising, you can use these platforms:

  • NAI: http://www.networkadvertising.org/choices/
  • EDAA: http://www.youronlinechoices.com/
  • DAA: http://optout.aboutads.info/?c=2&lang=EN

Some mobile devices offer built-in settings to limit ad tracking:

  • iOS: Limit Ad Tracking
  • Android: Opt Out of Ads Personalization

Cross-Platform Targeting

We may share hashed email addresses or other identifiers to allow platforms to deliver ads across devices. Refer to individual platform policies for more details:

  • Google Ads: http://www.google.com/settings/ads | https://policies.google.com/privacy
  • Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads | https://privacy.microsoft.com/en-us/PrivacyStatement
  • Twitter Ads: https://support.twitter.com/articles/20170405 | https://twitter.com/privacy
  • Facebook Ads: https://www.facebook.com/help/516147308587266 | https://www.facebook.com/privacy/explanation
  • Pinterest Ads: http://help.pinterest.com/en/articles/personalization-and-data | https://about.pinterest.com/en/privacy-policy
  • Perfect Audience: http://pixel.prfct.co/coo & http://ib.adnxs.com/optout | https://www.perfectaudience.com/privacy/
  • TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en

We recommend reviewing the privacy policies of any third-party platforms you use in conjunction with our Service.

CCPA/CPRA Privacy Notice

This section is intended exclusively for residents of California and supplements the information provided throughout this Privacy Policy. It outlines the rights and choices available under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect

Myrrh Labs™ collects personal information that may identify, relate to, describe, reference, or be reasonably associated with an individual or device. The categories below represent personal data we may have collected from California residents over the past 12 months:

  • Category A: Identifiers — Includes real names, aliases, postal addresses, email addresses, IP addresses, account names, and similar identifiers. (Collected)
  • Category B: Customer Records — Includes name, address, telephone number, credit or debit card information, and other financial or contact data. (Collected)
  • Category C: Protected Classifications — Includes characteristics like race, gender, disability, or age. (Not collected)
  • Category D: Commercial Information — Includes purchase history and records of services considered. (Collected)
  • Category E: Biometric Data — Includes fingerprints, retina scans, and other biometric identifiers. (Not collected)
  • Category F: Internet Activity — Includes browsing history, interactions with the website, or advertisements. (Collected)
  • Category G: Geolocation Data — Includes approximate location information. (Not collected)
  • Category H: Sensory Data — Includes audio, electronic, or visual recordings. (Not collected)
  • Category I: Employment Information — Includes job history or evaluations. (Not collected)
  • Category J: Education Records — Includes records related to academic performance or credentials. (Not collected)
  • Category K: Inferences — Includes profiles based on personal preferences or behavior. (Not collected)
  • Category L: Sensitive Personal Information — Includes login credentials or precise location data. (Collected)

Sources of Personal Information We collect personal data:

  • Directly from you through forms, purchases, or communication
  • Indirectly through your interactions with our website
  • Automatically through cookies and other tracking technologies
  • From third-party service providers assisting with analytics, advertising, or order fulfillment

Use of Personal Information We may use or disclose the information we collect for various business or commercial purposes, including:

  • To operate and maintain our Service
  • To respond to inquiries and provide customer support
  • To process transactions and deliver products
  • To comply with legal obligations
  • To detect and prevent fraud or security incidents
  • For internal research and development

Please refer to the “Use of Your Personal Data” section for more details. Any future use of additional categories of personal information will be disclosed through updates to this policy.

Disclosure of Personal Information Over the past 12 months, we may have disclosed the following categories of personal information for business or commercial purposes:

  • Category A (Identifiers)
  • Category B (Customer Records)
  • Category D (Commercial Information)
  • Category F (Internet Activity)

Disclosures are made to service providers, affiliates, business partners, and others as necessary under contractual terms that maintain confidentiality and limit use.

Sharing of Personal Information In the last 12 months, we may have shared your personal data with:

  • Service providers and contractors
  • Payment processors
  • Business partners and affiliates
  • Third parties authorized by you

Sale of Personal Information Myrrh Labs™ does not sell personal information in the traditional sense. However, some data use (e.g., interest-based advertising) may be considered a “sale” under CCPA/CPRA. Categories potentially sold include:

  • Category A
  • Category B
  • Category D
  • Category F

We do not knowingly collect or sell the personal data of individuals under the age of 16.

Your Rights Under CCPA/CPRA As a California resident, you are entitled to:

  • Be informed about the categories and purposes of data collected
  • Access your personal data collected by us
  • Request deletion of your data, with certain legal exceptions
  • Request correction of inaccurate data
  • Limit the use of sensitive personal information
  • Opt out of the sale or sharing of personal information
  • Not be discriminated against for exercising your privacy rights

How to Exercise Your Rights To submit a request under CCPA/CPRA, please contact us:

  • By email at: info@myrrhlabs.com
  • By visiting: https://myrrhlabs.com/pages/privacy-policy

We will verify your identity before fulfilling any requests and respond within 45 days. This period may be extended once, with notice, for another 45 days.

Do Not Sell My Personal Information You may opt out of any data use deemed a “sale” under CCPA/CPRA by using your browser’s privacy settings or by contacting us directly. Use these tools to opt out of interest-based advertising:

  • NAI: http://www.networkadvertising.org/choices/
  • EDAA: http://www.youronlinechoices.com/
  • DAA: http://optout.aboutads.info/?c=2&lang=EN

For mobile devices, use system settings such as “Limit Ad Tracking” (iOS) or “Opt Out of Ads Personalization” (Android).

Limit the Use or Disclosure of Sensitive Information You may request restrictions on the use of sensitive personal information unless required for service delivery or security. For more information, refer to the “Use of Your Personal Data” section or contact us directly.

Do Not Track (DNT) Our Service does not currently respond to DNT signals. You may enable or disable DNT in your browser’s settings, but third-party sites may continue to track your activity.

California's Shine the Light Law California residents with an existing business relationship may request information once annually regarding the sharing of personal data with third parties for direct marketing. Contact us at info@myrrhlabs.com for more information.

California Privacy Rights for Minors If you are under 18 and a registered user of our Service, you may request removal of content you have posted. Requests must include your account email. Please note that complete removal may not be guaranteed if retention is required by law.

Children’s Privacy We do not knowingly collect data from children under 13. If you believe your child has provided personal information, please contact us immediately so we may delete it. We comply with all applicable child privacy laws and may require verified parental consent.

Third-Party Links Our Service may include links to external websites not operated by us. We encourage you to review their privacy policies before sharing any personal information. We are not responsible for their content, practices, or policies.

Changes to This Policy We reserve the right to update this Privacy Policy as needed. Any changes will be posted on this page with a revised effective date. Significant updates may be communicated by email or site notification.

Contact Us For questions about this Privacy Policy or your personal data, please contact: Email: info@myrrhlabs.com